понедельник, 15 июня 2015 г.

Curating Content for Social Media

Curating Content for Social Media


Curating Content for Social Media


TWO THINGS YOU NEED TO SIMPLIFY SOCIAL MEDIA


1. You Need Content


You need content AND lots of it for your blog and social media. It’s a big world and you’re a tiny business. This doesn’t mean that you need a bullhorn to shout at your prospects. No, rather it means that you need a strategy. Strategies are what successful businesses are built upon.


It doesn’t matter how many times you’ve tried in the past to make this ‘social media thing’ work, you’re going to find your groove.


2. You Need Time


Everyone, including President Obama and Drake, is given 24-hours to work with. It’s up to YOU to figure out a way to include this ‘social media thing’ in your business. It isn’t optional! You may not use it personally, but millions and millions of people around the world do.


Millennials are entering the workforce, earning their own money, and spending with companies they can identify with and believe in. Will you let TIME distance you from your future?


Backstory:


In order to find custom content for businesses like Plumbers, Lawyers, Doctors, Electricians, Child Care Centers, and Landscapers, I spent a lot of time sifting through sites to curate content from.


As a result of all that research, I created a collection of sites to draw content from AND I developed a system to curate content FAST.


What I’m about to share with you will save you time, fill up your editorial calendar, and (hopefully) increase your channels’ interaction. Let’s get started.


Before you Start:


It may help to download this Blog Traffic Checklist because the Social Media preparation is very similar.


You’re going to need to create a folder on your bookmarks bar with all your social networks (call this Social Media or Promo). This includes Facebook, Twitter, Pinterest, StumbleUpon, Scoop.it, Google+, Instagram, and LinkedIn.


You will also need to add Hootsuite or Buffer to schedule content for later as you don’t want to bombard your followers with a whole bunch of content at one time.


You will also need another folder with the following sites (call this Curate): Vine.co, Pinterest.com, Youtube.com, Mashable.com, Buzzfeed.com, MemeCreator.com, Google.com/trends, Facebook.com, Twitter.com, BrainyQuotes.com, Dailyinfographic.com, MentalFloss.com, iTunes.com, and NationalDayCalendar.com.


You might also want to add QuoteGarden.com, TipHero.com, and Pablo.com to your curation folder.


Finally, you’ll need to know the type of content you are looking for. Here’s a Super Simple Social Media Plan for Twitter and Facebook.


Another simple to use plan is offered by Tailwind social editorial calendars for Pinterest and Instagram.


Refer to the graphic below while following along with the tutorial below:


PICTURE


Step 1:


Right Click on the ‘Social Media’ folder and select “open all bookmarks”. This will open every site in a new tab.


Sign into each of your accounts


Step 2:


Right Click on the ‘Curate’ folder and select “open all bookmarks in a new window”. This will open up a separate window and new tabs for each of your curation sites.


This Tip is Courtesy Ana Hoffman from her video Traffic Generation Cafe.


Step 3:


Starting with the first tab, browse the site for content to share. Once you find something quickly share it using the social share buttons included with the article, video, meme, image, or quote.


#VATIP: Keep a small checklist nearby to track where you’ve shared


PRINTABLE: Checklist


Here’s what I do:


Share one and schedule one.


For example, you share an image quote from BrainyQuote.com on your Facebook Fan page. Your next tab is MemeGenerator.com. Once you find something appropriate, schedule it for later using Hootsuite or Buffer. Repeat this for all sites.


I’m able to curate from all 15 sites within 15-minutes. It might take you a bit longer in the beginning, but the more you do it, the faster you’ll get. You’ll also get an ‘eye’ for the content you are after.


ShoutOut


For the shout out option, simply visit your Hootsuite dashboard (or your social site) and see who mentioned you, shared your post, and followed you.


I like to do more than just list a whole bunch of names and say ‘Thanks’, so in this example, I chose a few Virtual Assistants I wanted to thank and made a graphic.


You can create a short video or a simple a text shout out. It really depends on your preference and the allotted time you have available.


Thanks to Donna Moritz of Socially Sorted for this tip.


$$$ Social Templates – G+, Pinterest, Facebook, Twitter, Instagram, and LinkedIn


Next week I’ll share a stellar curation tip from one of my business mentors. You’re going to like it.


Want a reminder? Sign Up for updates plus get access to awesome tutorials, webinars, and content I reserve for my subscribers only.


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Original article and pictures take http://saraduggan.me/optin1 site

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